The evolution of the internet coupled with the meteoric rise of social media use in the last decade has catapulted traditionally private word-of-mouth exchanges into the public domain. Consumers are turning to the internet (particularly social networks) as a source for trusted opinions, reviews, and advice more frequently than ever before. That’s why valuable contact moments and touchpoint interactions, customer service excellence and offering a customer-centric experience are more important than ever. Word-of-mouth leads to new customers, shortened sales cycles, improved branding and much more. It’s also important to know how to handle bad reviews and what you can do about them.

This round table discusses:

• How to maximize your word of mouth and online reviews
• Ways to identify and target your influencers
• Tips to get more references
• Tactics to increase your SEO
• How to capitalize on Cost Per Click Ads