It takes a certain kind of ‘custom’ to turn the head of a hardwood flooring professional. It may take something a little more special than a straight laid 2 ¼” red oak floor with old poly. What is it that you notice on a special hardwood surface? It’s likely the attention to detail and craftsmanship that are needed to install something one-of-a-kind. There are some amazing ways to take a standard install, sand, and finish and make it a one-of-a-kind floor! How do you bring these special pieces to life and sell them to your clients?

We’re looking forward to an intriguing discussion on:

• Custom in-lays medallions flush mount vents extraordinary borders
• Upgraded entryways
• Saw and jig tips!

The technical side is one aspect but introducing and selling these upgrades is another. In this round table, we’ll discuss both.