A strong brand identity is a coherent one. It provides a consistent, logical, and satisfying customer experience that fulfills the promise of the company's unique value proposition. In this round table, we will work through:

• Claim your Niche – it’s important to define who your perfect customers are. When you define your target market, with a specific niche, it allows you to speak more powerfully to their specific needs.
• Be the Top Expert – you already are the top dog in your area by being certified, but by educating your customers on GREENGUARD certified products, you claim your title as being the #1 trusted choice. When customers see you as an authority, they will seek you out.
• Be a Wow – do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over.
• Build a Tribe – create a community your customers can be part of, like sharing frequent updates on social media.
• Give Back – find ways to give back so your business brand leaves a legacy. Leave your mark in a way only your company can.